With travel plans on hold and UK residents missing out on their eagerly awaited trips, Sandals Resorts aims to bring a taste of the Caribbean to homes across Britain. Sandals isn’t just a destination; it’s a mindset.
The latest social media-driven initiative, #SandalsStateOfMind, seeks to deliver the luxurious essence of a Sandals vacation to its fans through a collection of short videos on platforms like Instagram and Facebook.
Learn how to create a Sandals-inspired bubble bath complete with towel art, or whip up a five-star global meal using Caribbean-inspired recipes—all from the comfort of your home. And as the sun sets, unwind with one of Sandals’ signature drinks, such as the Rosemary Rum Sour cocktail.
For families with children, the #BeachesStateOfMind campaign provides enjoyable at-home activities for kids, family-friendly recipes, and other engaging ways to slip into a Beaches state of mind. This content will be available on Beaches Resorts’ social media channels, including Instagram and Facebook.
Additionally, Sandals plans to host a series of virtual events during Sandals Reunion Week, traditionally held in April. Each year, Sandals rewards its loyal members by inviting them to gatherings at various Sandals resorts throughout the Caribbean to celebrate their loyalty and the friendships formed with fellow guests. These events take place at both Sandals and Beaches resorts annually.
Karl Thompson, Managing Director of Unique Vacations UK, part of the international representatives for Beaches Resorts and Sandals, states, “This campaign is designed to bring a little piece of Sandals and Beaches resorts into the homes of our guests and travel partners, while also reminding them that when the time is right to travel again, we’ll be ready to welcome them with open arms.”
