With travel plans on hold and many unable to take their much-anticipated trips, Sandals Resorts has decided to bring a taste of the Caribbean to homes around the world. Sandals is not just a destination; it’s a state of mind.
Their new social media campaign, #SandalsStateOfMind, aims to deliver the luxury of a Sandals holiday through a series of short videos across platforms like Instagram and Facebook.
Whether it’s learning how to create a Sandals-style bubble bath, complete with towel art, or crafting your own five-star meals with Caribbean-inspired recipes, fans can capture the essence of the Caribbean from the comfort of their home. For those wishing to unwind, Sandals signature cocktails, such as the Pineapple Smoked Martini, offer a taste of paradise.
For families, the #BeachesStateOfMind campaign provides engaging at-home activities for children, recipes that everyone can enjoy, and other ways to experience a Beaches state of mind. This content will be available on Beaches Resorts’ social media channels, including Instagram and Facebook.
Additionally, Sandals is planning to host a series of virtual events for Sandals Reunion Week, typically held in April. This annual event invites loyal Sandals guests to reconnect at resorts throughout the Caribbean, celebrating bonds formed with fellow travelers. One event is held at Sandals Resorts and another at Beaches Resorts each year.
