Why Ancient Ayurveda Has Finally Peak
Significantly, the Ayurveda is a 5000 years old holistic system of natural healing, and the Vedic culture of India is the root. The word ‘Ayurveda’ came from Sanskrit which means “the science of life.” The Ayurveda is based on 5 basic elements of nature: air, fire, water, earth, and space. It classifies each person based on their dosha (kapha, pitta, vata).
Uniquely, the Ayurveda has 8 ways to determine any illness. They are called Aakruti/appearance, Nadi/pulse, Mala/stool, Mootra/urine, Jihva/tongue, Shabda/speech, Druk/vision, & Sparsha/touch. Older Ayurvedic specialists diagnose any illness by using the 5 senses!
Moreover, modern medicines eventually have some adverse effects on the treatment process, but the Ayurveda does not have any. The Ayurvedic medicines came from nature, prepared & dispensed without any chemical or any modern ways that it may turn into hazardous. This process of treatment has no side effects. So, the modern world is also turning the head for this painless, side effect-less treatment process.
Thereupon, the ‘Lisa Mattam’ a pharmaceutical executive who became a beauty entrepreneur, announced 3 years ago at the Toronto Film Festival about the Ayurvedic skin & haircare product-line “Sahajan”- “When I first introduced the brand, it was largely with celebrities, a specific set of people, yes, but they seemed to really understand how Ayurveda could fit into wellness and their lifestyles.”
Furthermore, the Sahajan brand collaborated with “Neiman Marcus” through its 22 Beauty treatment locations & at NeimanMarcus.com. The Sahajan brand will also grow from face & body oils or serums into cosmetics with lip offerings in early 2019.
On this occasion, Mattam says- “The woman who wants great skincare, who is mindful about wellness, she is one and the same with the woman who is interested in Ayurveda.” Eventually, the Soffer says- “I’ve been waiting for this moment for 30 years, for people to say, ‘Ah, Ayurveda. I know what that is’. It is finally here.”