With travel plans on delay and Brits unable to make their much-anticipated tours, Sandals Resorts has planned to bring a flavor of the Caribbean to household across the UK. After all, sandals is more than a place. It is a state of mind.
The new social-led campaign, #SandalsStateOfMind goals to bring all aspects of a luxury added sandals holiday to fans via a series of little videos across the company consumer social media channels, like Instagram and Facebook.
From learning how to make a sandals-style bubble bath, done with towel art, to using Caribbean inspired recipes to make your own five star global dinner, fans, can get a feel for the Caribbean from the safety of their houses. Those looking to relax after the sunset can also enjoy some of sandals signature cocktails, like the Rosemary Rum Sour cocktail
For those with pretty ones, the #BeachesStateOfMind campaign offers best at-home activities for the kids, recipes to can make combine, and other ways that fans get into a beaches state of mind. Content will be accessible on Beach resorts consumer social media channels, Instagram and Facebook.
Further, sandals is looking to host a series of virtual events for sandals reunion week, which generally takes place in April. Every year, sandals pick members are invited to come combine at sandals resorts all through the Caribbean to celebrate their continued loyalty and the friendships that have made with other visitors. One is held at Sandals resorts and one at beach resorts each year.
Managing Director of Unique Vacations UK, affiliate of international representatives of Beach Resorts and Sandals, Karl Thompas, says: The campaign aims to bring a pretty bit of Sandals and beaches resort to the homes of our guests and travel partners, as well as reminding them, that when the time comes to go again, we will be waiting with welcoming arms.